Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
“Marketing is both an art and a science that combines creativity, data, and emotions to influence customer behavior.”-Alison from Snappy
This episode features Alison, a math graduate with a data-driven mindset, a creative spirit, and a passion for psychology. With her diverse skill set, she is a dynamic and multifaceted professional who brings a fresh perspective to the world of marketing and believes that great marketing goes beyond averages, diving into ranges and segments, crafting […]
“Measuring public perception is challenging, but data-driven campaigns with standard data points can help ensure positive progress”-Casie from Airspace Link,Inc.
In this episode, Casie, a sales and business marketing graduate, shares her insights and strategies for mastering marketing with her sales expertise as a strong foundation. Focusing on long-term value and customer recognition, her strategies have led to business success and established her as a leader in the field. Introduction 1:15 I have a degree […]
“A dashboard of metrics is helpful in PR and communications to consider multiple aspects, including quantity and quality, as relying on a single metric to gauge success is challenging.”-Jenny from G2
In this episode we talk to Jenny, with over 13 years of experience, who has always been passionate about journalism and communications. She initially worked in various industries such as consumer, healthcare, and professional services before finally finding her niche in B2B tech. Introduction 0:38 I’ve been in the field for over 13 years now. […]
“Clear communication is essential to define the unique tangible and intangible metrics for each customer’s needs.” -Minal from Ideosphere
In this episode we explore the intersection of evidence-based data and communication solutions for businesses with Minal who has over 18 years of experience in the field of communications. According to her, the language and tone of a communication platform can impact engagement, so it’s crucial to adapt to the platform’s unique expectations for effective […]
“Effective use of data is crucial for both telling a brand’s story and measuring its effectiveness for the business.”-Smriti from The Mavericks
This episode features Smriti, an experienced integrated marketing communications professional with 12+ years of expertise in delivering exceptional public relations campaigns across diverse industries. According to her, collecting customer data through primary research can facilitate effective communication of the brand’s story through PR and media. Introduction 0:35 I have 12 years of experience in public […]
“Having a mechanism to obtain data and feedback from the appropriate users and target audience can be transformational.”-Keally from GAF Energy
This episode features Keally, who has been dedicated to environmental causes since a young age and pursued a degree in the same field. She has extensive marketing experience and believes that by finding the story within the data, we can better understand the insights it provides and use those insights to make better decisions and […]
“Data helped us in creating the narratives and the tone that we needed to have.”-Greg from North Carolina State University
This episode features Greg who is an accomplished marketing professional with years of experience in the industry. He shares his insights on the intersection of marketing, communication, and education and emphasizes the importance of using data to tell compelling stories that inform people about critical issues. Introduction I’m Greg Hedgpeth, currently serving as the Director […]
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