Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
“AI’s impact on PR, especially in data-driven communication, can improve manual analysis.”-Anand from WebEngage
Join us for a captivating conversation with Anand Vaidya ,the PR expert, shaping the landscape of PR and communications at WebEngage. With extensive experience in B2B SaaS, he explores attribution models and the powerful influence of PR on sales. Introduction 1:01 He stumbled into PR by chance and didn’t have a formal education in communication. […]
“In a crisis credible news sources are vital for PR to maintain public trust as paid advertising loses impact”-Suvina from Yellow.ai
In this episode we talk to Suvina – a global PR expert leading PR and comms for Yellow.ai. With extensive global experience in the Middle East and involvement in a Conversational AI tech startup, Suvina emphasizes the importance of research for effective PR. Introduction 0:47 Suvina, has a decade-long career in the public relations industry. […]
“Extract valuable untold stories from your company’s gold mine of data by analyzing datasets and Excel sheets-the effort is worth the reward. “-Rishita from Klub
This episode features Rishita who is an electronics and communications engineering student, boldly explored her interests in marketing through multiple internships, leading her to discover her true passion and pursue it as a career. She highlights the power of well-written news pieces as an effective inbound lead magnet, saving time and effort on outreach. Introduction […]
Mental Health Awareness week: Campaigns that are Making a Difference
Mental Health Awareness Week is a crucial time to bring attention to the importance of mental health. From May 15th to May 21st, people around the world will come together to promote mental health awareness and reduce the stigma surrounding mental health issues. As we strive to create a more supportive and compassionate world, we […]
“Data enables easy and accurate distribution of campaign information to multiple people at once.”-Anita from Arden Courts
This episode features Anita from Arden Courts, a medical professional with over 30 years of experience. Her passion for helping people find the right medical care has led her to explore marketing, sales, and public relations. Introduction 00:40 Anita has over 30 years of experience in the medical field and has also developed expertise in […]
“Having a strong data infrastructure is crucial in guiding communication efforts and should not be overlooked.”-Cynthia from brightbeam
This episode features Cynthia, a marketing leader with over 15 years of experience in content marketing, public relations, and brand leadership for various audiences. She emphasizes the importance of tracking the reader journey to optimize PR strategies for increased brand visibility and organic traffic. Introduction 00:47 About 10 years ago, I started my career in […]
“PR complements performance marketing and other methods by bridging the gap to achieve the maximum potential in branding and achieving results.”- Srivathsan A R from Giottus Technologies
In this episode, we have Srivathsan, who pursued an MBA and gained a deep understanding of media and communications from his early career days. He provides insights on what cryptocurrencies are, their different classes, the associated risks, and valuable guidance on how to approach investing in them. Introduction 0:53 I think my journey in roles […]
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