Defend earned media with share of voice against spend, and campaign lift measured in real News Score points.
Trusted by marketing leaders at the world's fastest-growing brands
SoV vs spend
Put share of voice next to spend and show, with data, that earned media is pulling its weight against paid.
Campaign lift
Measure the lift each campaign delivers in News Score points, so you know what worked and can do more of it.
Benchmarking
See your brand ranked against every competitor in your category, updated daily, so you always know if you are winning the narrative.
We score every mention and roll it into share of voice.
You see SoV against spend and against competitors.
Report campaign lift in points leadership understands.
I can finally walk into a budget review and defend earned media with numbers.
Your slice of the conversation, by market.
Earned media measured against paid.
Impact in News Score points.
Ranked against your whole category.
What the AI engines say about your brand.
Board-ready dashboards and PDFs in a click.
Your weighted mentions as a share of the total conversation in your category, across news, social and AI answers.
Yes. Put earned share of voice directly against paid spend by market to show earned media's contribution.
The measurable change in your News Score attributable to a campaign, shown before and after.
Yes. Track unlimited competitors on a daily-updated leaderboard, with alerts when your rank changes.
A 30-minute demo with your brand's real share of voice and campaign lift.