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Ideas on reputation and AI.

Fresh thinking on communications, measurement and AI visibility from the Wizikey team.

Media Mention Spike Detection for Proactive Brand Management

Media Mention Spike Detection for Proactive Brand Management

Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.

Announcements · May 29, 2025
Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Transform Media Monitoring with Wizikey’s New Multiple Views Feature

Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.

Announcements · Apr 16, 2025
Anshul Sushil recognized by Reputation Today’s 40 under 40

Anshul Sushil recognized by Reputation Today’s 40 under 40

We are thrilled to announce that our co-founder Anshul Sushil has been recognized amongst the 40 under 40 by Reputation Today. The list features 40 persons doing path-breaking work in the field of marketing, advertising, public relations, and media. An alum of IIT BHU, Anshul has worked with a wide range of businesses from Fortune […]

Company Updates · Dec 11, 2019
What do journalists want? 5 Insights from 100,000 Engagements revealed at IICC 2019

What do journalists want? 5 Insights from 100,000 Engagements revealed at IICC 2019

What does a startup founder say when he is invited for an opportunity to present to and interact with 100 top minds from the industry he is trying to innovate in?  Two words: Hell, Yes!  So it wouldn’t be an understatement to say that when Amith Prabhu at Reputation Today told us about this opportunity […]

All Stories · Dec 2, 2019
What is Public Relations? PR Definition in 2020

What is Public Relations? PR Definition in 2020

Your guide to understanding the power of Public Relations (PR) and how you can use it in 2020 I. What is Public Relations? Public relations is communication to convince the target (customers, investors, media) to promote your idea, buy your product or recognize your achievements. The ultimate goal of PR is to bring about a […]

All Stories · Nov 25, 2019
India Impact Communication Conclave 2019 – Wizikey

India Impact Communication Conclave 2019 – Wizikey

75+ PR professionals under one roof We at Wizikey feel proud to partner with the India Impact Communication Conclave (IICC), and want you to come to witness the experience of being at the most exclusive communications event in the nation. ? And we have a limited number of passes waiting for you! ? Join us to […]

All Stories · Nov 18, 2019
Why is PR necessary for every brand?

Why is PR necessary for every brand?

Ever wondered why small brands you have never heard of were making headlines, while several large companies don’t? It is thanks to the power of Public Relations. Social media has been saturated – by putting multiple brands against each other in their quest to engage the consumer. This lead to information overload, technoference, and decision […]

All Stories · Aug 23, 2019
PR Outreach – Everything You Should Know

PR Outreach – Everything You Should Know

Do you remember the first time you interviewed for a job? Did you feel like you were a product that you had to sell to your employer? PR outreach is much the same. It’s your pitch to journalists, webmasters, social media influencers and bloggers persuading them to mention your business or product either directly or […]

All Stories · Jul 25, 2019
10 Great Indian PR Campaigns to give ideas for your brand

10 Great Indian PR Campaigns to give ideas for your brand

In the real world, public relations are far more than press releases but more about the stories that you tell. It requires a pinch of creative tactics, a hint of inspired strategies, and a boatload of genius. And because there are so many ingredients in PR, no two campaigns ever look the same. You may […]

All Stories · Jul 23, 2019

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