Ideas on reputation and AI.
Fresh thinking on communications, measurement and AI visibility from the Wizikey team.
Media Mention Spike Detection for Proactive Brand Management
Wizikey introduces advanced spike detection alerts for media mentions, enabling brands to receive instant notifications when their coverage exceeds normal patterns.
Transform Media Monitoring with Wizikey’s New Multiple Views Feature
Wizikey’s new Multiple Views feature enables PR teams to customize filters and create role-specific views for more effective monitoring and analysis.
The Importance of Sentiment Analysis in PR Campaigns
In today’s fast-paced digital landscape, public relations (PR) professionals face unprecedented challenges in managing brand perception and reputation. With the proliferation of social media and online platforms, public opinion can shift rapidly, making it crucial for PR teams to stay ahead of the curve. Sentiment analysis has become indispensable in modern PR strategies, shaping the […]
5 Major Trends Reshaping PR in 2025
As we, as an industry, approach 2025, the public relations landscape is undergoing a seismic shift. At Wizikey, we believe we’re not merely observers of these changes – we’re at the forefront, guiding our clients through this evolving terrain and helping them seamlessly embrace the future of data-driven PR and communications. Using our updated Wizikey’s […]
How to Leverage Media Monitoring for Brand Success
Media monitoring involves tracking various media outlets—print, digital, social, and broadcast—to monitor brand mentions, industry trends, and competitor activities. It provides valuable insights into public perception, media sentiment, and the reach of brand messaging. Media intelligence software like Wizikey offers tools such as share of voice, narrative insights, story insights, and more, enabling both quantitative […]
The Evolution of Media Relations in the Age of AI
In the rapidly changing world of media, the way businesses engage with journalists, reporters, and influencers has undergone a radical transformation. The evolution of media relations in the digital age has been more drastic than ever before. As digital platforms dominate, traditional media relations have evolved. Consequently, PR now employs sophisticated, data-driven strategies. Moreover, these […]
Send Pitches Seamlessly with Your Own Email Via New SMTP Feature
Learn how to send personalized pitches from your own email via Wizikey’s new SMTP feature. Discover how to link your email, adjust sending limits, and choose between your email or Wizikey’s server for better data insights.
How to Navigate PR Crisis Using Data Analytics
Discover how data analytics transforms crisis communication, empowering PR teams to swiftly identify and address reputational threats.
The Role of Data in Modern Public Relations
Discover how data-driven PR strategies are revolutionizing the field. Learn to leverage big data and analytics for measurable outcomes in modern public relations.
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